Who will dominate the printing press market

  • Detail

Who will dominate the printing press market tomorrow

Heidelberg, Manroland and gaobao are the three international giants that have dominated the machinery manufacturing market of the printing industry for decades, which is generally recognized by the industry at present. Undoubtedly, the various excellent models they produce have expanded the speed, accuracy and adaptability of the traditional analog printing method to a perfect situation where the thermoplastic elastomer industry is stepping into an innovation period! The importance of printing, a processing industry that relies heavily on mechanical equipment, is self-evident. Based on the above, today we don't need to comment on the three giants any more. Let's talk about another emerging force that is increasingly emerging to manufacture printing equipment

the reason why we avoid traditional printing is not that its current situation is close to perfection or that there is no greater development prospect. On the contrary, traditional printing, which is now often called "analog printing" (which is called to correspond to the concept of "digital printing"), is still in a room for improvement. The reasons are also very simple: first, at present, there is no real threat to printing caused by any media method. On the contrary, the growing demand for advertising due to the development of other industries will drive the printing industry to a certain extent; In addition, the popularization of digital printing obviously needs a long process: from the upgrading of equipment to the complete change of concept and even the complete allocation of personnel is a systematic project. Even if all these conditions are available, the "large-scale production" of digital printing alone may not be able to blow immediately

however, although the current situation of digital printing is only a spark, the development momentum of digital printing, especially ink-jet printing, has attracted people's attention in recent years, and the future industrial model must be compatible with more digital equipment in other fields. According to this idea, it is very necessary for us to analyze it today. We might as well start with the three international representatives in this field

if "Heidelberg, Manroland and gaobao" are regarded as "heavy machinery", then other equipment models will undoubtedly be classified as "light printing equipment". A few years ago, this kind of product was not valued by many people in the printing industry, and even more people only knew about it in the office. However, with the advent of the personalized era, it has gradually won the attention of the market with its flexible, simple operation, step saving, labor saving, WYSIWYG and other advantages: adapting to the speed of development and meeting more comprehensive requirements are the main core competitive advantages of such products

until this year, this kind of printing market has made new moves. Briefly introduce the latest trends of several representative enterprises in 2006:

first, Fuji Xerox brought out its latest product at the beginning of 2007: apeosport-ii c4300 color printing, copying, scanning and fax. In terms of speed, even the output speed of color home page has reached 7.2 seconds. According to relevant news, this should be the fastest speed at present. In addition, with the output speed of 35 pages of color/45 pages of black and white per minute and the high-speed black and white/color scanning of 50/45 prints per minute, the standby time is greatly reduced and the production efficiency is improved in case of looseness

in terms of quality, this model has a real DPI printing resolution. Fuji Xerox also specially equipped it with the newly developed IRES system technology to ensure the best color restoration effect of the output image and make the color document reproduction effect exceptionally excellent. At the same time, this technology makes the color output effect of Fuji Xerox color multifunction machine more consistent, thus reducing the difference in output quality of printed products on different machines. In addition, due to the use of the color correction technology developed by Fuji Xerox, apeosport-ii c4300 can also improve the defects such as "dark" and "uneven color" of digital photos in documents, and make the printed photos and images look new

II. As early as July 2006, HP introduced a new digital printer: HP Scitex tj8500, which has many advantages over other digital proofing systems: it uses UV environmental friendly ink, with a production capacity of 400 square meters/hour. In the working process, it uses all digital working processes, without film and printing plate. In addition, the system can be used for six color printing at most, It is a complete digital outdoor solution for the large format market of traditional screen printing and offset printing

in terms of adaptability, the system can be suitable for direct printing on uncoated synthetic materials, as well as printing on outdoor advertisements and light boxes. And can complete high-quality digital printing products in a relatively short time. Along with HP Scitex tj8500, a series of similar digital printing machines such as HP Scitex tj8300 are launched. Undoubtedly, it is also a huge business opportunity

third, Epson put forward the slogan of "playing the first tone" for the large-scale industrial application of inkjet technology more directly. The application of inkjet technology in manufacturing has become a hot topic in the industrial manufacturing industry, and the achievements of Seiko Epson group in this field are also constantly promoting the development of this new production mode. As early as last century, Epson has established a research institute in Cambridge University with the industrial application of inkjet printing technology as its main research direction, which has also laid a good foundation for the industrialization and large-scale application and promotion of this light printing method in the future

IV. in the second half of the year, Kodak group held a massive "Blue Ocean Strategy and win-win" theme seminar in seven major cities across the country, which was specifically proposed for the "blue ocean" of digital printing. As an internationally renowned large company, Kodak group is very optimistic about such a market and believes that it will be widely used in large-scale production in the industrial field

some of the above light printing applications have even achieved higher quality results than traditional printing, and have unique and irreplaceable advantages in a small number of changeable moving parts. In addition, in these short months, several giant companies have significantly strengthened their investment and speed in R & D of new products. The following characteristics are summarized:

1. Continuous improvement in accuracy: since it is a special equipment for small batch and personalized live parts, generally speaking, the quality requirements of such products are almost harsh, so continuous improvement in accuracy has become an inevitable requirement, It is also the foundation of this kind of industry. If the speed is increased without accuracy guarantee, it is better to keep the current world

however, the high-precision characteristics of this kind of equipment can be said to be inborn with an inappropriate metaphor. Since the development from the very beginning, equipment manufacturers have maintained the good tradition that relevant products can be used for automobiles, rail cars and special vehicle bodies. In addition, they can be used in conjunction with a large number of advanced digital equipment. Therefore, as long as the requirements for accuracy continue as before and keep up with the development of equipment, there should be no problem

II. Constant refresh of speed: if you want to meet the needs of small batch to industrial production, speed is undoubtedly the biggest obstacle at present. However, in this regard, various businesses have started with the most basic raw parts and made great efforts to solve such problems, and the achievements have also been gratifying

III. continuous expansion of breadth: if we want to apply it to the actual industrial field, we should not be too "feminine" in adaptability, but "what is actually there, we should also be able to accomplish". Based on the complexity of the printing industry, each business mainly has the following countermeasures:

a format: small format should not have too many problems with such printing methods, and the main focus should be on the research of large format. Large format printing has become a trend in the printing field. There is a saying that "there is great potential". Therefore, if you want to enter the industrial field, you must work hard on the size of the format. Of course, the control of large substrate is the core to solve such problems

b substrate: there are a variety of substrates in the industrial field, so businesses are expanding their scope as much as possible to adapt to the changing actual environment

c special consumables: there are a variety of special consumables in printing, such as UV ink, which require different printing environments. However, the use of these consumables is increasing significantly, and there will be a variety of different printing effects. Therefore, in the light printing field known for personalization, it is natural to have this kind of preparation

however, only these changes are not enough. Sometimes we should develop some areas where traditional printing has not been involved or the effect is not good: for example, there is a new emerging EB ink whose energy efficiency is generally recognized, but many models in the traditional printing field are not suitable. Due to the difficulty in replacing parts and the high cost of the old models, Therefore, this has become a market that should be paid attention to when designing light printing equipment

if the above points can be achieved, although it is still uncertain how much traditional printing market this type of equipment can occupy, it already has the ability of industrial promotion

reprinted from: Zhonghua printing and packaging

Copyright © 2011 JIN SHI