Why do the most popular Germans not mention Intern

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Why don't Germans mention Internet thinking

introduction: in 2014, who dares not talk about Internet and Internet thinking? a german. Americans advocate Internet thinking because they truly believe in innovation. Germans know too well that their job is to make, so they are talking about industry 4.0. So, what is China's job

2014, when Chinese entrepreneurs debated whether they should surrender to the Internet in an all-round way, who dared not talk about Internet and Internet thinking

yes, German

yes, it is actually the fourth largest economy in the world and the only vibrant economy since the financial crisis. This year, a group of well-known magazines visited leading German enterprises such as BMW, Evonik, Herrick and hansgeya in the process of exploring German precision manufacturing DNA, and listened to the in-depth analysis of small and medium-sized enterprises and innovation management by many professors of Mannheim business school, which ranks first in German business. But to my great surprise, none of the Germans I met, whether managers, scholars or officials, mentioned the word Internet on their own initiative

is it German? Is Germany economically backward? Is Germany ignorant of the times and innovation? I'm afraid no one dares to say so. Instead, we experienced unimaginable WiFi in China. So why are Germans so indifferent to Internet

in fact, as I mentioned earlier when discussing the triple door of corporate culture, we should understand what our beliefs are and what the soil is under our feet, and then understand what our final personality is and what our final actions are

innovation, made in America

let's talk about why Americans are the people who advocate Internet thinking most

because Americans really believe in innovation, their soil promotes innovation, and their personality is good at innovation. In my exchange with Haier CEO Zhang Ruimin, I had a consensus that the United States is an ecosystem that supports innovation throughout the country. Whether it is early childhood education or the capital market, the core is carried out for innovation. For example, in the paper-cut class in American kindergartens, after demonstrating how to cut a fish, the only requirement for the children is that they should not cut fish! What she demonstrated was only tools and methods, but she asked you to learn that it was creation, not imitation, that you were repeatedly invited by international and domestic authoritative power lithium battery laboratories and third-party power lithium battery testing institutions to participate in the preparation of lithium battery standards and the lithium battery laboratory construction plan. The same is true of the capital market. At present, the development status of the domestic plastic machinery industry is that it has low independent innovation ability and few advanced and personalized special varieties. People can continue to pursue Microsoft, apple, Google and Facebook, and will also buy jd.com and Alibaba. Even if they are still losing money, even if they come from overseas, they will get applause from the capital market as long as they continue to innovate. Therefore, although Microsoft belongs to the United States, the United States is the country most afraid of Microsoft's decline

Americans are well aware that their personal responsibilities should be displayed in creativity and marketing rather than in manufacturing. Because some countries are more suitable for manufacturing than their soil and personality. As a result, while continuously outsourcing manufacturing to the world, they have also become the country in the world that should most create and embrace the Internet and its thinking. Obviously, it is crucial for Americans who do not need to worry about quality to continue to lead the commanding heights of innovation and marketing through personality, interaction, experience and big data

famous German brand

quality, made in Germany

the Germans, on the other hand, chose the products made by the Americans

on the one hand, they are more rigorous than Americans. They firmly believe that no matter how human beings innovate, they can not subvert the demand for products and excellent and stable quality. Think about it. If you want to make an ordinary bearing that almost every machine needs to have a service life of at least half a century, a refrigerator, whether intelligent or not, will not fail for at least 10 years. A very ordinary house will last for 5.5% Safe installation and limit installation shall be flexible and firm; It will not collapse in less than 100 years. Does it really need to be realized interactively with the help of interconnection

on the other hand, the American system for innovation is destined to spawn only a few star companies on the top. However, the German style solid system for quality makes the vast majority of small and medium-sized enterprises have strong and lasting vitality. When it comes to invisible champions, who doesn't think of the daunting German Legion that has been built up for hundreds of years? This is also the reason why the Germans never mention the Internet, but they are very proud of it

it would be a big mistake to think that the Germans are isolated from the mutual power supply: the era of 380V connection. In fact, the industrial 4.0 proposed by the Germans in recent years is precisely a personalized strategy based on the Germans' profound understanding of the advent of the information age and their own advantages. They know that their duty is to manufacture. They know that human beings always need to manufacture. They also know that human beings have entered the information age. They just integrate information into their original advantages to create their own further advantages in line with the times and personality

what about China

when our education adheres to the responsibility of taking examinations, our food is still dependent on poisons, and our machines always go hand in hand with maintenance. When we can't even meet the basic human tolerance and quality needs, we suddenly talk about personalized customization and cloud computing services like Americans. Is it too extravagant? In terms of innovation and quality, will Chinese enterprises end up as nondescript as Chinese football

I have no intention of denying any trend, but just want to mention the other side of the trend

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